One year on, what have we learned? Join us for Interaction 22 ↗
talk
Design for Cognitive Bias
David Dylan Thomas
05 Feb, 5:30 pm
06 Feb, 1:30 am
06 Feb, 9:30 am
25 min
Our users have biases and so do we. My talk explores how design and content strategy can help keep them at bay (or use them for good).
Description
Users' minds take shortcuts to get through the day. Usually they’re harmless. Even helpful. But what happens when they’re not? In this talk I’ll use real-world examples to identify some particularly nasty biases that frequently lead users to make bad decisions. I'll then talk about some content strategy and design choices we can use in our apps, designs, and platforms to redirect or eliminate the impact of those biases. Finally, I'll explore our own biases as designers and some methods to prevent our own blind spots from hurting users.
Meet the speaker
I am the author of the book Design for Cognitive Bias from A Book Apart, serve as Content Strategy Advocate at Think Company and am the creator and host of the Cognitive Bias Podcast. I've developed digital strategies for major clients in entertainment, healthcare, publishing, finance, and retail. A co-organizer of Content Strategy Philly, I've previously consulted at the Corzo Center for the Creative Economy. I've given standing-room-only presentations at TEDNYC, SXSW Interactive, Confab, LavaCon, UX Copenhagen, Artifact, and the Wharton Web Conference on content strategy and the intersection of bias, design, and social justice.