03 Feb, 5:00 pm
04 Feb, 1:00 am
04 Feb, 9:00 am
Deep tech startups have been gathering a lot of attention and have seen a significant increase in investment in recent years (an average of approx. 20% yearly increase of global private investment between 2015-2018, according to BCG and Hello Future). Some of the main categories of deep tech are electronics, biotech and artificial intelligence, applied to diverse areas such as health care, transportation, business, finances, retail, consumer products and services and agriculture. While startups all over the globe are innovating mostly in business models, deep tech startups work to turn significant advances in base research into valuable applications for the general public. This brings up specific challenges, especially longer time to market, need for higher amounts of investment, and finally the complexity and risk of a technology with yet-to-be-developed commercial applications. This talk summarizes the main lessons learnt after my first year running UX in a deep tech startup. Our product offers augmented analytics capabilities — data analysis augmented by artificial intelligence and machine learning —, powered by an algorithm created after 10 years of base research. We will discuss how the later challenge — of the complexity and indetermination of the applications of scientific breakthroughs for the general public — affects the main drivers of user experience design, and pushes us to adapt our practice to best support the specifics of deep tech innovation. After a quick introduction about deep tech innovation, we will give practical examples that expose the importance of designing to bridge new technology with user agency. After that, talk about some obstacles found in our daily work that have pushed our design process forward. To illustrate, a few examples from discovery to ideation, to delivery. We will wrap-up with some bite-sized advice for colleagues who would like to venture themselves in deep tech innovation.
UX Lead at Trusted Family
Thinker and crafter, I’ve been working to uncover and improve people’s experience with digital things since the 90’s. From my early work in web design, my path has led me through the many layers of the user experience field, which provided me with a strong view of all the puzzle pieces, and allowed me to focus on research and strategy. As early as 2000, I founded Realejo, a small IT and UX services company in Brazil, and ran it for more than ten years. After moving to France in 2013, I took a deep-dive into the startup environment, working to improve cross-channel experiences in the airline and travel industry, and machine learning and predictive analytics. I am currently responsible for UX at Trusted Family, an enterprise governance product. My educational background is in communications, and my research during my PhD has led me into the fields of digital humanities and science and technology studies (STS). With a thesis on data visualization and public debate, the main driver for my work and my research activities is reinventing human agency in a progressively technological and datafied world.